Founder's Vision

Since the turn of the century I have worked in both supplier and client-side consumer insight roles. I have developed new business, expanded existing client bases, moderated focus groups, designed surveys, programmed surveys, listened to thousands of hours of qualitative transcripts, combed through millions of data points, and written very compelling and action-based reports and presentations. Regardless of the role or the method, the one common theme through all of it is storytelling - really good storytelling.

Having my hands in all aspects of project execution, I saw a gap within the industry. While there are marketing strategy and marketing insights company, there are not many who do both nor are there many who can take on pieces of those projects and seamlessly pull them together. Field projects are sometimes managed by traditional staffing companies. While they have expertise in onboarding people to a project, they lack the industry expertise to ensure industry quality standards. We bridge that gap and take on any aspect of project management your company needs. 

Experience spans across several industries but mostly CPG, finance, and healthcare.

Sampling of client engagements:

* Advertising testing: Connecticare, Kraft Foods, SC Johnson
* Brand research: Texas Health Resources, Dallas Fort-Worth International Airport, Capital One
* Campaign and social media measurement: Del Monte
* Strategic marketing planning: Parksite Distribution, SC Johnson, Tahitian Noni
* MROC (Market Research Online Community): Tahitian Noni, Kraft Foods, SC Johnson
* Customer satisfaction & Net Promoter Score: AT&T
* New product development / innovation: Playtex, Schick, SC Johnson, Frito Lay
* Brand equity measurement: Frito Lay
* Brand tracking: Taco Bell, Dr. Pepper/Snapple Group
* Segmentation: Dallas Fort-Worth International Airport